The Future Of Publishing Blog by Thad McIlroy
November 27th, 2009
For the last two days I’ve been reading a good old-fashioned paperback novel. Written by Steve Hely, published by Grove/Atlantic, Inc., it’s called “How I Became a Famous Novelist.” I don’t remember how I first heard about it, but I ordered in from the West Vancouver Public Library and picked it up yesterday. As was promised…
November 22nd, 2009
I was just alerted via a link on Books & Publishing to an excerpt in Vanity Fair of the wonderful illustrator Bruce McCall’s new book called, straight-from-the-headlines, “50 Things to Do with a Book (Now That Reading is Dead).” Dedicated to Johannes Gutenberg, the “Browse Inside” feature on the HarperCollins web site offers the introduction…
November 20th, 2009
I remember well, back in my days as Program Director at Seybold Seminars, where we all thought: OK, there’s print, and then there’s the web. So print will be repurposed to the web. Of course that was our print-centric viewpoint. It was shared by many. But these days web campaigns are usually planned before print campaigns,…
November 19th, 2009
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies. Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new…
November 16th, 2009
From today’s Publishers Weekly: “Bookstore sales jumped 7.0% in September, to $1.58 billion, the U.S. Census Bureau reported Monday morning. The increase was most likely due to gains at college stores and the release of The Lost Symbol in the middle of the month. Despite the September increase, and an upward revision in the August numbers, bookstore…