The Future Of Publishing Blog by Thad McIlroy
November 20th, 2009
I remember well, back in my days as Program Director at Seybold Seminars, where we all thought: OK, there’s print, and then there’s the web. So print will be repurposed to the web. Of course that was our print-centric viewpoint. It was shared by many. But these days web campaigns are usually planned before print campaigns,…
November 19th, 2009
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies. Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new…
November 16th, 2009
From today’s Publishers Weekly: “Bookstore sales jumped 7.0% in September, to $1.58 billion, the U.S. Census Bureau reported Monday morning. The increase was most likely due to gains at college stores and the release of The Lost Symbol in the middle of the month. Despite the September increase, and an upward revision in the August numbers, bookstore…
November 13th, 2009
This gem from this week’s The Economist: “In the eyes of media executives, the internet is a malevolent vacuum-cleaner, sucking in one business after another.”
October 29th, 2009
I’m duty-bound to provide you with the latest eBook sales statistics as dredged up by the the International Digital Publishing Forum (IDPF). The organization doesn’t seem to want to crow about the numbers but Mike Shatzkin notes that “The IDPF just announced that year-over-year ebook sales for August are triple what they were a year…