The Future Of Publishing Blog by Thad McIlroy
August 11th, 2012
That’s the full title. It’s not just “21 Bacon Dessert Recipes.” It’s “21 Bacon Dessert Recipes That You’ll Wish You Would Have Tried Sooner (Diane’s Desserts Series).” I’m not sure if you would have wished you tried them sooner if you had discovered the recipes in this book, but now you may wish you’d tried them…
August 7th, 2012
When the word started circulating that I was born in Toronto, Canada and merely a dual Canadian/US citizen it dashed my hopes of being elected president of the United States. But the furor was nothing compared to what President Obama has been subjected to in proving his birth in Honolulu, Hawaii in 1961 (Gosh. He’s 5 years younger…
July 22nd, 2012
Last winter The Green Sheet, a printing industry newsletter, published my contrarian look at the hype surrounding cloud computing. The topic continues to spread across all industries as ever-increasingly the software we use moves from dedicated single-use installed applications to shared network resources. This, I argue, is big news for vendors selling cloud-based services. It’s not…
July 14th, 2012
My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action.
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…