The Web Spurs Magazine Print Circulation

July 8, 2010

Two new studies by the Magazine Publishers of America (MPA) show just how important the Web is to circulation growth.

The more interesting study, Subscription Sales on the Internet — Trend Analysis 2006-2010, involved 28 of the largest consumer magazines in the U.S. reporting for the years 2006-2009. Internet subscription sales increased 78% at a time when total subscription sales declined about 6%. As a percent of new direct-to-publisher orders Internet subs increased from 13% in 2006 to 24% in 2009.

The second study, Subscription Sales on the Internet-2009 Actual-2010 Forecast, involved 14 publishers with 62 titles. Among the report highlights are indications that the Internet subscriptions are almost entirely new subscribers. Over 85% of these Internet subscriptions are so-called DTP (direct-to-publisher) rather than via an agency, such that the publisher retains nearly all of the income.

Email reminders rather than site visits spurred nearly three-quarters of the online renewals.

It’s been a good few weeks for publishers. Apple’s iPad demonstrates great promise for “monetizing” online content. Add in this new subscription data and publishers might begin to calm their fears of a future in an online universe.

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When Captchas Go Crazy

July 7, 2010

I was on the Audience Development magazine website tonight, led there once again by Bob Sacks, and found an interesting piece of news about magazine circulation…which will appear on my next post (such suspense!).

This post is about CAPTCHAs. Did you know that CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”? CAPTCHAs usually require entering difficult-to-read alphanumeric text. This site uses a very simple MAPTCHA, the mathematical variant, because my astute Webmeister, Elia Kanaki, convinced me that it doesn’t have to be fancy to be effective. I still get some spam, but it appears to be generated by humans.

The most recognizable CAPTCHAs come from reCAPTCHA.

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If they’re too difficult to see, or too long to bother, you can just keep clicking until an easier one appears.

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But tonight I ran into a new CAPTCHA that made me LOL (laugh out loud).

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That’s not a word! I assumed everything was garbled, some kind of programming error. I tried it on two more entries.

What is the third word in the phrase “sahiqu boso poy enub won”?

What is the second word in the phrase “fex madib qifot ewew nucit”?

None of my comments were acknowledged, and none appeared on the site. So of course I went googling and learned that for sites built with the open source DRUPAL software, this is a standard CAPTCHA format. So I guess the folks at Audience Development still moderate the comments even if the CAPTCHA is entered correctly (I do too). They’re going to be scratching their heads tomorrow morning when they see my goofy comments.

I’m glad that Elia talked me down from getting too fancy with my CAPTCHA. Once you get onto the path of paranoia about too many spam comments, there’s no stopping. On the DRUPAL site one distraught programmer comments on an early version of the DRUPAL text CAPTCHA “I am working on it to make it harder, e.g. ‘what is the third character of the second word of …’, and more difficult questions.”

The CAPTCHA continues to evolve over at reCAPTCHA.

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Cute, no? Try programming an automated spambot for that one, you evil spammers!

But meanwhile the days of the CAPTCHA are dwindling, as the era of social networking overwhelms us.

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Sites increasingly rely on third-party social networking log-ins to confirm your identity, and presumably over time, to tie a tweet or a Facebook favorite or some other loathesome false flattery with one’s attempt to post a comment.

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