As the Printing Industry Burns

February 6, 2018

There’s money to be made in dying industries, that’s for certain.

Case in point, Cenveo Corporation. Last Friday, February 2nd, Cenveo filed for bankruptcy. As reported on Bloomberg, the company listed “more than $1.4 billion in debts and about $790 million in assets in its Chapter 11 bankruptcy petition…” Yes, that sounds like a bankrupt company. (more…)

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The Future of Content Discovery for Books and Movies

January 9, 2018

Over the holidays I received an inquiry from a journalist about book buying, was it more impulsive or planned. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than most would expect. We want to think that shoppers are rational animals, particularly when it comes to high-brow purchases. Don’t they think carefully before they buy a book? (more…)

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Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)


Measuring Reading, But Not Just Books

July 11, 2017

I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak. (more…)

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How Book Publishing Aced the Digital Transformation

May 30, 2017

…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company.  (more…)