The Future Of Publishing Blog by Thad McIlroy

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July 10th, 2009

It’s Hard to Ignore Dancing Babies

The Wall Street Journal Digits blog reports today on the tremendous success of “Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called ‘Live Young,’ broke last week and has gotten more than 2.8 million views on YouTube in the…