The Future Of Publishing Blog by Thad McIlroy
January 15th, 2013
I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike presented his report to attendees at the 2013 Digital Book World Conference in New…
June 24th, 2012
NOTE: The white paper mentioned here was updated in 2016. Download the new version here (PDF). The thrust of the report is the same, with updated data and analysis. In my last post I introduced the recent (January 2012) book industry white paper called The Link Between Metadata and Sales (first version no longer available).
June 24th, 2012
NOTE: The white paper discussed below was updated in 2016. Download the new version here (PDF). The thrust of the report is the same, with updated data and analysis. You can find part 2 of this blog here. Most people know The Nielsen Company from its very famous TV ratings service. But the company is much more than…