The Future Of Publishing Blog by Thad McIlroy
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…
May 16th, 2010
It’s Sunday, so a good day to keep blog entries light and fun. I should save serious for weekdays. I bought the June 2010 issue of ConsumerReports the other day. The inside back cover has a regular offering called Selling It: Goofs, Glitches, Gotchas featuring humorous reader-submitted illustrations of products and promotions that perhaps never…