September 2nd, 2009
Nielsen Reports 15% Decline In First Half Ad Spending
According to MediaPost (and presumably a great many other sources), “Ad spending among the U.S. media monitored by the Nielsen Co. declined 15.4% during the first half of 2009 vs. the same period in 2008.” The charts tell the story: And the categories of declining spend will suprise no one: … with the possible exception…