September 3rd, 2012
What’s Worse Than Sock Puppet Book Reviews?
The ongoing scandal of phony book reviews on Amazon now has a name, Sock Puppets. Perfect!
The Future Of Publishing Blog by Thad McIlroy
Blog
September 3rd, 2012
Worse Than Paying for Online Reviews
We’ve seen a lot of righteous indignation following David Streitfeld’s recent New York Times article on the occasional practice of paying for positive book reviews on Amazon. I read the story and moved on without giving it much thought: I assumed that everyone knew that the review system on Amazon was rigged.