The Future Of Publishing Blog by Thad McIlroy
November 19th, 2009
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies. Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new…
October 1st, 2009
What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday. I’ve received cooperation from…
September 29th, 2009
After my first glib reaction to the Adobe-Omniture deal, this past Friday it struck me that the proposed acquisition by Adobe deserves a lot more scrutiny. So I’ve set myself the task to prepare a detailed in-depth report on the topic and publish it by next Monday. I’ve collected all of the interesting articles and…