The Future Of Publishing Blog by Thad McIlroy



August 14th, 2009

How Do You Evaluate a Website?

I have two clients currently (three if I count myself) who are asking the question: “How do I evaluate the essential quality of my website?” There are no shortage of metrics. Many look to the pretty good free service of Google Analytics. There are a ton of supplementary alternatives. I’m currently a subscriber to Visistat, recommended by…

July 3rd, 2009

Keeping Internet Access in Perspective

I think it’s important for publishers to recognize a simple fact about where the Interent and the web are today in the United States. Here’s the picture: As you can easily see, as of April of this year, just under 60% of U.S. households had broadband Internet access at home. Canada and many European countries rank higher,…

May 1st, 2009

The Kindle is Not Attracting Youngsters

A very interesting blog entry on 4-29 from Joshua Benton, director of the Nieman Journalism Lab; the title: “Kindle users skew older; does that impact news biz’s revenue hopes?” Mr. Benton reports on an article from a subscriber-based newsletter called Publishers Lunch, which reported that “…over half of reporting Kindle owners are 50 or older,…