The Future Of Publishing Blog by Thad McIlroy



December 12th, 2008

The Future of Publishing: Doom

Well, I must give kudos to Steve Rubel, “a marketing strategist and blogger …and senior VP in Edelmean’s Me2Revolution practice.” (What would a junior VP do there?) Mr. Rubel, has by my estimate, broken the 100,000 barrier on the number of essentially self-proclaimed experts who have grabbed at some superficial data points and decided that…

June 27th, 2008

Live from New York: The Future of Book Publishing

In February of this year the O’Reilly fiefdom held its second “Tools of Change for Publishers” conference in New York City. Though the title of the conference suggests that it was not limited to book publishers, books were indeed the focus. Details from the conference have been slow to emerge in cogent form. Steve Paxhia,…

June 1st, 2008

Michael Crichton’s 1993 Prediction of Mass-Media Extinction Now Looks on Target

More credit where credit is due: I was alerted to this provocative May 2008 column on by Bob Sacks in his Heard on the Web — Media Intelligence newsletter. Back in the prehistoric era, i.e. 1993, mega-bestselling author Michael Crichton wrote an article for Wired magazine called Mediasaurus. In the article he made several…

November 23rd, 2007

The End of Advertising as We Know It

An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…