The Future Of Publishing Blog by Thad McIlroy

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June 1st, 2008

Michael Crichton’s 1993 Prediction of Mass-Media Extinction Now Looks on Target

More credit where credit is due: I was alerted to this provocative May 2008 column on Slate.com by Bob Sacks in his Heard on the Web — Media Intelligence newsletter. Back in the prehistoric era, i.e. 1993, mega-bestselling author Michael Crichton wrote an article for Wired magazine called Mediasaurus. In the article he made several…

November 23rd, 2007

The End of Advertising as We Know It

An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…