The Future Of Publishing Blog by Thad McIlroy

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September 21st, 2016

Classified! Does the Bestseller Code Divulge its Secrets?

The Bestseller Code is already the most talked about insider’s book on the writing and publishing industry. Who wouldn’t want to know if a computer can predict whether a manuscript will be a bestseller? What author wouldn’t want to know if there’s a scientific formula for plotting and writing novels that will propel them onto the New York Times…

September 28th, 2015

The Writers in the Silos, by Heidi Julavits

In 2008, Heidi Julavits published a marvelous short piece, The Writers in the Silos, a satirical glance at where writing and publishing is headed in “our current conglomerating, lowest­-common-denominator, demographically target­ed publishing industry.” I fell in love with it and bought the rights to reproduce the article on The Future of Publishing. As it’s buried somewhere at…

March 15th, 2015

Is Publishing a Complex Industry?

I’m thinking about complex industries. I’m thinking of… Pharmaceuticals (you might check out 23andMe, “a personalized DNA service”) The design and launch of high-tech products (the intriguing Apple Watch) Aerospace (think Airbus A350 XWB) Launching a new car company (think Tesla) Telecommunications (“rewiring” the Internet to reconfigure performance)