The Future Of Publishing Blog by Thad McIlroy
March 21st, 2008
It was some time after I finished school that I first heard about the trend towards co-operative non-competitive games and sports. I had been raised on games and sports the relied upon killing your opponent before he killed you, and so was taken aback by this new twist on things. It sounded kind of OK,…
March 8th, 2008
The New York Times stated it tastefully: “Ziff Davis Media Seeks Bankruptcy; Ad Revenue Downâ€Â; The Wall Street Journal‘s Deal Journal a little more directly: “Billionaire Brand Joins the 2008 Bankruptcy Bonanza.†As the Deal Journal points out, Ziff-Davis is a company with a proud history that only in the last decade-and-a-half fell prey to…
March 6th, 2008
Check out the new section of the Quark Web site on what they’re calling the “Quark Dynamic Publishing Solution.” (1-1-2011: No longer there. Very dynamic indeed.) Dynamic Publishing is something altogether new for Quark, and reflects, I think, the relatively recent infusion of a host of senior staff from the old Arbortext (now owned by…
November 24th, 2007
My last blog entry referred to a groundbreaking report just issued by IBM on the future of advertising. Also issued this week was a long-awaited report from the National Endowment for the Arts (NEA), To Read or Not To Read, “the most complete and up-to-date report of the nation’s reading trends and — perhaps most…
November 23rd, 2007
An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…