The Future Of Publishing Blog by Thad McIlroy



October 8th, 2009

Americans Reject Tailored Advertising

A very important report was officially released Wednesday by the Berkeley Center for Law & Technology (in conjunction with the Social Science Research Network (SSRN)). Titled “Americans Reject Tailored Advertising,” the report appears to change the rules of the online advertising game. The report has five co-authors, led by the well-respected Joseph Turow of the…

October 8th, 2009

Twitter is Dead

It’s been quite a few years since I was a regular reader of Robert X. Cringely in print. I recall when he had a regular column in InfoWorld that it was always good fun. In 1996 he published a book which I purchased, “Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle…

October 8th, 2009

Beware What You Share, You Will Get #twaxed A fun site discovered today that clearly points to the downside of Tweeting. (1-1-2012 – now gone) According to the FAQ: Why is my Tweet on Your Tweet got #twaxed because it is absurdly ridiculous, completely inappropriate, or highly entertaining. What is this site? With your help, we post and then rank the…

October 1st, 2009

Adobe-Omniture, Part 3

What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday. I’ve received cooperation from…

September 30th, 2009

Order Takeout Online — Just For the Fun of It!

I’m not sure it’s going to overtake surfing for porn, but bravo for the effort! White Spot is a treasured family restaurant here in British Columbia. Used to be downscale, now semi-upscale. Which is to say, having tried it recently, I can’t imagine why you’d eat there, let alone go to the web for takeout….