The Future Of Publishing Blog by Thad McIlroy
September 8th, 2009
I’ve updated the environmentalism section of my site, prompted by a well-thought-out entry by Richard Romano on the Print CEO blog, called “How Green Is My Media?” If you follow this trail further you’ll learn that print is being tarnished with a stiff brush, essentially stating that it is the source of most or allof…
September 7th, 2009
In this week’s online The New Yorker there’s a great Ros Chast cartoon called “Meet Mr. Twitters.” You’ll find it also at the link above, along with 16 others, and the usual generous selection of free content from the current issue (with some kept behind the firewall to encourage subscriptions). I can only leave this…
September 4th, 2009
I’m often accused by friend and foe alike of being inherently a pessimist, and often think that this must color my thinking and hence my writing on this website. I’ll always recall my father, somewhat depressed towards the end of his life, offering me the sage advice: “Son, you’ll often hear people say that things…
September 2nd, 2009
While blogging the previous post on the decline in ad spending in the first half of 2009, I found a story that struck me as even more depressing. The interesting aspect for the future of publishing is that “watching video on the Internet averaged 3 hours and 11 minutes among viewers 2 plus, while mobile…
September 2nd, 2009
According to MediaPost (and presumably a great many other sources), “Ad spending among the U.S. media monitored by the Nielsen Co. declined 15.4% during the first half of 2009 vs. the same period in 2008.” The charts tell the story: And the categories of declining spend will suprise no one: … with the possible exception…