The Future Of Publishing Blog by Thad McIlroy

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October 1st, 2009

Adobe-Omniture, Part 3

What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday. I’ve received cooperation from…

September 29th, 2009

Adobe-Omniture, Part 2

After my first glib reaction to the Adobe-Omniture deal, this past Friday it struck me that the proposed acquisition by Adobe deserves a lot more scrutiny. So I’ve set myself the task to prepare a detailed in-depth report on the topic and publish it by next Monday. I’ve collected all of the interesting articles and…