One-Third of American Adults Own a Dedicated e-Reading Device

January 23, 2012

You’ll be seeing the graph below a lot in the next few days and weeks. Often the headline will read “20 per cent of Americans Own an e-Reader” or “Tablet and E-Book Reader Ownership Double Over the Holiday Gift-Giving Period” which is the theme of the Pew report announcement. But the big number appears on page two of the full report: “The number of Americans owning at least one of these digital reading devices jumped…to 29% in January.” I’m rounding it up to a third. You know, margin of error. (more…)

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