Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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Measuring Reading, But Not Just Books

July 11, 2017

I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak. (more…)

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How Book Publishing Aced the Digital Transformation

May 30, 2017

…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company.  (more…)

The Best Advice an Author Can Get

May 22, 2017

Self-publishing has an ill-deserved reputation for being easy. Sure, you can take a bad manuscript in a Microsoft Word file, skip editing, design your own cover, and upload the mess to Amazon. That’s easy. Doing it well, doing it successfully, is damned difficult. Don’t let anyone tell you otherwise. Though when it works, it can be glorious. (more…)

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A Revolution in International English Book Markets

March 30, 2017

A few weeks ago AuthorEarnings released their latest book industry report. As always, there’s a lot of important information to grapple with—this time, even the title takes some wrangling: February 2017 Big, Bad, Wide & International Report: covering Amazon, Apple, B&N, and Kobo ebook sales in the U.S., U.K., Canada, Australia, and New Zealand. The report is a shocker: it reveals that the traditional method of marketing books in other English language markets is obsolete, while at the same time the opportunity has never been bigger. (more…)

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