January 16th, 2010
U.S. Magazine Ad Sales Drop Widened in 2009
The Publishers Information Bureau has released its tally for 2009 (based on 250 members) and U.S. magazine ad sales were off by 18.1% last year while the total number of advertising pages dropped 25.6% compared to 2008. BusinessWeek points out that the revenue decrease is “more than twice as steep as a year earlier…The drop…