The Future Of Publishing Blog by Thad McIlroy
September 22nd, 2020
In last Sunday’s New York Times there’s a wide-ranging profile of Madeline McIntosh, chief executive at Penguin Random House, the largest trade publisher in the U.S. The article is by Alexandra Alter, who writes about publishing and the literary world for the Times. I was pleased when she asked me for a few observations on…
December 1st, 2016
In my last post I looked at the new book, The Bestseller Code, by Jodie Archer & Matthew Jockers. As it turns out the book also captured the attention of a colleague, Cliff Guren, who runs a publishing consultancy, Syntopical, based in Seattle. We decided to engage in an online dialog about the book, and…
September 21st, 2016
The Bestseller Code is already the most talked about insider’s book on the writing and publishing industry. Who wouldn’t want to know if a computer can predict whether a manuscript will be a bestseller? What author wouldn’t want to know if there’s a scientific formula for plotting and writing novels that will propel them onto the New York Times…