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April 25th, 2008

A Tale of Two ’Pedia’s

I bet you didn’t observe it with a special ceremony at your company (nor, privately, at home), but April 23rd was UNESCO’s annual World Book Day (coinciding with Shakespeare’s birthday). I learned about this on the website of German media giant Bertelsmann. With sales approaching $30 billion annually, it is easily one of the largest…

November 24th, 2007

To Read or Not To Read

My last blog entry referred to a groundbreaking report just issued by IBM on the future of advertising. Also issued this week was a long-awaited report from the National Endowment for the Arts (NEA), To Read or Not To Read, “the most complete and up-to-date report of the nation’s reading trends and — perhaps most…

• read a book
• readership
• reading