The Future Of Publishing Blog by Thad McIlroy

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December 9th, 2008

Ad Spending Growth in 2009

Well, let’s start with the pundits’ top projection: ad spending in Brazil will increase by 30% in 2009! Apparently ZenithOptimedia’s analyst doesn’t read The Economist, which noted on November 6, 2008 that “a few months ago, Brazil’s economy was growing at its fastest pace since the mid-1990s, driven by record commodity prices and record credit…

December 3rd, 2008

Good News for Digital Magazines

The last full-time job I had was in the late 1980s at a Toronto-based company called McCutcheon Graphics. It’s where I gained the knowledge that allowed me to later set out on my own as a consultant and publishing industry analyst. The president of the company, John McCutcheon, was a one-of-a-kind businessman (now retired). I…

October 27th, 2008

Quark Decides It’s Better to Join ‘Em Than Beat Them

Today Quark made a significant announcement: “…Quark announced groundbreaking innovation in automated workflow publishing by extending the capabilities of Quark Publishing System 8 (QPS 8) to include support for both QuarkXPress and Adobe InDesign. QPS users now have the flexibility to use QuarkXPress with QuarkCopyDesk and Adobe InDesign with Adobe InCopy at the component level…