The Future Of Publishing Blog by Thad McIlroy

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December 14th, 2009

Getting Ready for Adobe’s Big Update on Omniture

I’m getting excited because tomorrow Adobe is webcasting its 4th quarter and year-end results (it’s all public and you can register here), and, as expected, because the Omniture acquisition closed in the fourth quarter, we should get some initial insights into how the acquisition is progressing. There’s no question that these are VERY early days,…

September 16th, 2009

The Adobe-Omniture deal: Does it Make Sense?

This is the VERY obvious title I’ve pulled from a good ZDNet blog by Larry Dignan today. Tonight I wrote to the Wall Street Journal reporters on the story (as there was no room for commenting): “My first thought was that Adobe needed to spend a bunch of that cash they’ve got lying around to…