About This Site

Here’s a QuickStart for this site: The column on the left lists the industries which I believe comprise publishing today. Below that are some of the influences that are changing publishing, and the impact of those changes. Click on a topic, whether it’s your sector or just a topic that interests you, and you’ll begin […]

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Mobile Strategies for Digital Publishing

A Practical Guide to the Evolving Landscape

By Thad McIlroy

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The Metadata Handbook

A book publisher's guide to creating and distributing metadata for print and ebooks

By Renée Register & Thad McIlroy

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Blog

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  • Over the holidays I received an inquiry from a journalist about book buying, was it more impulsive or planned. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than most would expect. We want to think that shoppers are […]

  • Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

  • I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak.

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