About This Site

Here’s a QuickStart for this site: The column on the left lists the industries which I believe comprise publishing today. Below that are some of the influences that are changing publishing, and the impact of those changes. Click on a topic, whether it’s your sector or just a topic that interests you, and you’ll begin […]

More

Mobile Strategies for Digital Publishing

A Practical Guide to the Evolving Landscape

By Thad McIlroy

More Info

The Metadata Handbook

A book publisher's guide to creating and distributing metadata for print and ebooks

By Renée Register & Thad McIlroy

More Info

Blog

RSS
  • Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

  • I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak.

  • …with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company. 

All Entries