About This Site

Here’s a QuickStart for this site: The column on the left lists the industries which I believe comprise publishing today. Below that are some of the influences that are changing publishing, and the impact of those changes. Click on a topic, whether it’s your sector or just a topic that interests you, and you’ll begin […]

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Mobile Strategies for Digital Publishing

A Practical Guide to the Evolving Landscape

By Thad McIlroy

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The Metadata Handbook

A book publisher's guide to creating and distributing metadata for print and ebooks

By Renée Register & Thad McIlroy

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Blog

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  • Apr. 02, 2018

    Privacy Regained

    Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user.

  • Over the holidays I received an inquiry from a journalist about book buying, was it more impulsive or planned. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than most would expect. We want to think that shoppers are […]

  • Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

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