The Future Of Publishing Blog by Thad McIlroy
January 15th, 2013
I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike presented his report to attendees at the 2013 Digital Book World Conference in New…
September 20th, 2012
When I began researching The Metadata Handbook I believed that metadata was magic. I believed that if you could add rich and accurate metadata to a title listing you’d all but guarantee big sales. I’ve since learned that while metadata is enchanting, its powers are far more down to earth.
August 7th, 2012
When the word started circulating that I was born in Toronto, Canada and merely a dual Canadian/US citizen it dashed my hopes of being elected president of the United States. But the furor was nothing compared to what President Obama has been subjected to in proving his birth in Honolulu, Hawaii in 1961 (Gosh. He’s 5 years younger…
July 14th, 2012
My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action.
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…