Thad McIlroy

The Future of Publishing

Blog by Thad McIlroy

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March 29th, 2020

Is Metadata Just a Game?

For my new column in Publishers Weekly I’ve tried to reimagine metadata as a game. Not quite a board game; maybe a parlor game. When it comes to book publishing, metadata is a game of chance. We don’t know which BISAC categories work best for any particular title, which keywords outperform, or how to write…

March 23rd, 2020

Free Ebooks: An Embarrassment of Riches

There’s a lot of coverage of the challenges facing book retail right now because of the coronavirus. The situation is shocking and sad. But it feels careless to forget that even if every bookstore in the world shut down for the next 12 months, people would still have perhaps seven million different ebooks available for…

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