April 29th, 2009
The ubiquitous eMarketer todays reports on the Twitter explosion, providing data that complements my earlier blog on the topic.
The most salient piece of data in the article is that “eMarketer estimates there were roughly 6 million Twitter users in the US in 2008, or 3.8% of Internet users.” That less than 4% of Internet users currently twitter suggests once again that there’s a trifle too much hype on this topic.
But of course eMarketer plays the numbers game well, and “projects that the number of Twitter users will jump to 18.1 million in 2010, representing 10.8% of Internet users.” If true that would be much more impressive than 3.8%.
Only time will tell…