August 20th, 2009
Once again it’s a record quarter.
But keep in mind (as I’ve pointed out many times before) that annualized this would total about $150 million of a $35 billion US book industry.
Let’s cheer them on. The sales are exploding.
Let’s stop the cheering as we keep our perspective.
Do please go to the IDPF website and consider their provisos regarding this data. They are important considerations. But small percentages tell their own story; and optimists sleep well.