Thad McIlroy - The Future of Publishing

My favorite moment with Google Gmail is when I go to my Spam folder for a quick glance before deleting, to make sure the coast is clear. Often I’ll find a message or two that does not belong there. I wonder how many I miss. But it’s worth the effort if only to revisit one of my favorite dialog boxes. When I click “delete all spam messages now” I’m asked:

So spam is in fact a “conversation”? I know who’s speaking. Who’s replying?

Yes, I’m sure I want to continue.

And then I see:

Ah, the conversation is with Google. At least I’m not alone.