Google and Branding

April 27, 2010 by Thad McIlroy

A very interesting article on corporate branding by Al Ries from AdAge, spotted by Bob Sacks today, points to a factoid that took me by surprise. I think most of us see Google as still an unstoppable tech monster that will continue to devour all competitors. Apparently not:

Here are year-over-previous-year revenue growth rates for Google’s past seven years.

    * 2003: 233.5%
    * 2004:117.6%
    * 2005: 92.5%
    * 2006: 72.8%
    * 2007: 56.5%
    * 2008: 31.3%
    * 2009: 8.5%

It doesn’t take a mathematician to figure out that Google’s rapid growth is coming to a screeching halt. Then what?

Hmm…I guess the game isn’t over.

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