January 18th, 2016
It’s a great and timely idea: “Five-Minute Manifestos” for the future of the book business. Philip Jones, editor of the UK’s The Bookseller started the project as a lead-up to last December’s FutureBook Conference in London. But publication has continued since the conference. Jones first outlined the goals of the series in Those Magnificent Manifestos. Porter Anderson is serving as the able co-pilot.
As of this writing there are over 30 manifestos, enough for a small handbook on optimal practices for the future of writing and publishing (there are over 16,000 words to date).
Topics range from writing (several, including “A manifesto for all writers” and “A manifesto for authors’ marketplace success“) to human resources (“A manifesto for skills” and “A manifesto on the publishing workforce“) to cookbooks (“A manifesto for cookbooks in a digital age”), the practice of publishing (“A manifesto for flexing the publishing model“) as well as several on publishing futures.
I’ve pulled the title list together and categorized it by topic.
Reading and Writing and Self-publishing
- A manifesto for author-publisher relations
- A manifesto for digital freedom in storytelling
- A manifesto for readers
- A manifesto for cookbooks in a digital age
- A manifesto for all writers
- A manifesto for authors’ marketplace success
- A manifesto: Ten commandments for authors
- A manifesto for self-publishing authors
- A manifesto for the digital writer
- A manifesto on working with authors
The Practice of Publishing
- A manifesto for editors
- A manifesto for self-publishing companies
- A manifesto for the open book
- A manifesto on the publishing workforce
- A manifesto for skills
- A manifesto on metadata
- A manifesto for flexing the publishing model
- A manifesto for publishers: Rip up your schedules
- A manifesto for trade publishing
- A manifesto for an independent publisher
- A manifesto for reaching readers
- A manifesto for container-free content
- A manifesto for “smart content” in publishing
- A manifesto for the future of the book
- A manifesto for new formats
- A manifesto for new business models
- A manifesto to reinvent the book marketplace
- A manifesto for a digital book platform
- A manifesto for serial publishing
- A manifesto for ebooks
- A manifesto on design in publishing
- A manifesto for digital book designers
- A manifesto for ebooks on art
I started to hyperlink the entries, then realized you can quickly search Google for each title. The full listing, from most-recent to oldest, starts here.
It’s intriguing to consider some additional topics that could be added to this list:
- The retail ecosystem: Online vs. bricks & mortar
- Where are children’s books headed?
- Where are textbooks headed? (textbooks aren’t mentioned once)
- Publishing and the supply chain (Ron Martinez considers this topic in his manifesto to reinvent the book marketplace)
And many more.
In my next blog entry I’m going to look under the hood of these thirty-three documents to see what kind of pattern emerges.
The challenge is this: “If you were the one running the show—the brass, the suit, top dog and big cheese—what orders would you be issuing to your forces for this year? How would you guide your leadership team?… tell us the plan. Write a memo to all staff. Issue your notes on the outfit’s new direction…”
Sounds like fun! Let’s play.