The ROI on Metadata for Books

January 15, 2013

I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike is presenting his report to attendees at the 2013 Digital Book World Conference in New York this week and authorized me to preview his work in this blog.
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Does Enhanced Metadata Enhance Book Sales?

June 24, 2012

In my last post I introduced the recent (January 2012) book industry white paper called The Link Between Metadata and Sales. (more…)

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Nielsen’s Study of Metadata and Sales, Part 1

Most people know The Nielsen Company from its very famous TV ratings service. But the company is much more than that. Founded in 1923 and headquartered in the Netherlands, the Nielsen Company has its hand in most media businesses, including radio, online and books. (more…)

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