Is Metadata Magic?

September 20, 2012

When I began researching The Metadata Handbook I believed that metadata was magic. I believed that if you could add rich and accurate metadata to a title listing you’d all but guarantee big sales. I’ve since learned that while metadata is enchanting, its powers are far more down to earth. (more…)

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Spelling and Findability

July 3, 2012

As part of my research for The Metadata Handbook I’m exploring the impact of metadata quality on book sales (and, by extension, music sales, movie rentals and more).

I paused on the distinction between findability and discoverability. They are often used vaguely and frequently interchangeably. The link to metadata is uncertain to many, so unclear that DBW plans a conference about discoverability with only a glance at metadata during a two-day program. (more…)

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Findability, Discoverability and Marketing

May 31, 2012

Most discussions about the value of metadata move quickly to proclaim that metadata is essential to discoverability. Discoverability is rarely defined: we’re left with the vague sense suggested by its root word “discover”. (more…)

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