Chasing the Secrets of The Bestseller Code

December 1, 2016

In my last post I looked at the new book, The Bestseller Code, by Jodie Archer & Matthew Jockers. As it turns out the book also captured the attention of a colleague, Cliff Guren, who runs a publishing consultancy, Syntopical, based in Seattle. We decided to engage in an online dialog about the book, and record the conversation here and on Cliff’s blog. (more…)

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