The Future Of Publishing Blog by Thad McIlroy

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April 3rd, 2013

Reading the 2012 Bestseller Lists

The era of the wide-open and transparent web met its match when the largest etailer in the land, Amazon.com, decided that honesty is not necessarily the best policy. It’s not that Amazon lies. It’s just that it grossly generalizes, sometimes misleadingly so. Last month when Bowker offered a detailed chart revealing that 43.8% of trade…

July 11th, 2012

SEO and Metadata

I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…