1. One group working aggressively in this area is the Green Press Initiative. According the organization's Web site "The mission of the Green Press Initiative is to work with publishers, industry stakeholders and authors to create paper-use transformations that will conserve natural resources and preserve endangered forests."
Perhaps most significant: "The Green Press Initiative is funded primarily through grant foundations. Past and present funders include: FSC Global Fund, The Richard and Rhoda Goldman Fund, Giles and Elise Mead Foundation, Merck Family Fund, Town Creek Foundation, Wallace Global Fund, and the Weeden Foundation." There's one paper company, one printer and a few publishers on the list.
2. The document, "Book Industry Treatise on Responsible Paper Use," is available here: (http://greenpressinitiative.org/documents/Industry Treatise on Paper.doc).
3. A Q&A on the treatise is available here: http://www.greenpressinitiative.org/documents/Q&A-Industry Treatise.pdf
4. See also my article on the move to new FSC-certified paper for the publishing industry.
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