Thad McIlroy - The Future of Publishing

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May 16, 10
Newspaper Asks Readers to Stop Buying Print Edition
It's Sunday, so a good day to keep blog entries light and fun. I should save serious for weekdays. I bought the June 2010 issue of ConsumerReports the other day.
Oct 22, 09
Instant eBook Promotion: Try These Snappy Phrases on the Nay-Sayers
Having trouble convincing people to toss their Penguin paperbacks in the garbage and buy a Kindle? I know I sure am. Well Steve Jordan, the prolific author of
Sep 08, 09
Update on the Impact of Environmentalism on the Future of Publishing
I've updated the environmentalism section of my site, prompted by a well-thought-out entry by Richard Romano on the Print CEO blog, called "How Green Is My Media?"
Jan 14, 09
The Eco-Calculator Widget
Found this interesting new widget this morning while waiting for a phone call. It's available here. if (WIDGETBOX) WIDGETBOX.renderWidget('78cf143b-4497-47cf-

Environmentalism References

1. One group working aggressively in this area is the Green Press Initiative. According the organization's Web site "The mission of the Green Press Initiative is to work with publishers, industry stakeholders and authors to create paper-use transformations that will conserve natural resources and preserve endangered forests."

Perhaps most significant: "The Green Press Initiative is funded primarily through grant foundations. Past and present funders include: FSC Global Fund, The Richard and Rhoda Goldman Fund, Giles and Elise Mead Foundation, Merck Family Fund, Town Creek Foundation, Wallace Global Fund, and the Weeden Foundation." There's one paper company, one printer and a few publishers on the list.

2. The document, "Book Industry Treatise on Responsible Paper Use," is available here: (http://greenpressinitiative.org/documents/Industry Treatise on Paper.doc).

3. A Q&A on the treatise is available here: http://www.greenpressinitiative.org/documents/Q&A-Industry Treatise.pdf

4. Greg Kozac's 2003 paper "Printed Scholarly Books and E-book Reading Devices: A Comparative Life Cycle Assessment of Two Book Options," is often referenced by researchers.

5. "PoisonPCs and ToxicTVs," is an interesting in-depth analysis of just the toxic aspects of some of the electronics used for media consumption.

6. "The Environmental Impact of Google Searches," despite some factual errors, is a key document in understanding the issues in this debate.

7. See also my article on the move to new FSC-certified paper for the publishing industry.


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