Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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Novelists Inc 2015 — a Heckuva Conference

October 27, 2015

My concern was never about the conference. I was worried about the conga line. Three hundred authors, 90% women, drawn together for four days at a deluxe south Florida resort. The TradeWinds Island Grand offers “11 unique dining and entertainment venues” including Awakening’s Lobby Bar, the Sharktooth Tavern and Salty’s Poolside Beach Bar (“what’s a beach vacation without a brightly colored beverage under a palm-thatched hut?”). Didn’t that mean there was going to be, at some point, a conga line? (more…)

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Bogota, Toronto, Sydney & Melbourne—Listening to International Publishers

August 12, 2015

I’ve been on the road these past few months: in, Bogota, Colombia, in Toronto, Canada and in Australia, both Sydney and Melbourne. It gave me a chance to hear the concerns of publishers in each of these places. The conversations were more often about mobile than they were about print. (more…)

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The Smartphone is Ubiquitous, Addictive and Transformative

March 6, 2015

PlanetofthePhonesI didn’t write the headline for this entry. It’s in the February 28th edition of The Economist magazine. Smartphones are the cover story in the issue, headlined on the cover as “Planet of the Phones.” (more…)

Mobile Strategies for Digital Publishing

February 17, 2015

MobileCover-350x450My new report, Mobile Strategies for Digital Publishing, is available now from all of the online ebookstores.

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