The Future Of Publishing Blog by Thad McIlroy

Blog

Topics

April 2nd, 2018

Privacy Regained

Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user.

September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.