Google’s New “In-Depth Articles” Feature a Boon to Book and Periodical Publishers

August 10, 2013

Google just announced that they will reward the authors of the very best in-depth articles on popular search topics by highlighting the top three in page 1 search results. Google offers a range of sample topics in its announcement: censorship, Gloria Steinem, Lego, the NSA, the United Nations, and Taylor Swift. I’d bet that the criteria is two-part: an unambiguous subject, one that’s in reasonable search demand. Think not only “the Bible” but also the “New Testament” and the “Old Testament.” Then “Genesis”, “Exodus”, “Leviticus” as well as “Matthew”, “Mark”, “Luke” and “John”. You get my drift. (more…)

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How Metadata Gets Mangled

July 14, 2012

My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action. (more…)

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SEO and Metadata

July 11, 2012

I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable with a search engine. Good metadata, it’s argued, should be designed with SEO in mind. (more…)

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Spelling and Findability

July 3, 2012

As part of my research for The Metadata Handbook I’m exploring the impact of metadata quality on book sales (and, by extension, music sales, movie rentals and more).

I paused on the distinction between findability and discoverability. They are often used vaguely and frequently interchangeably. The link to metadata is uncertain to many, so unclear that DBW plans a conference about discoverability with only a glance at metadata during a two-day program. (more…)

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The Ongoing Search for Findability

June 13, 2012

Trying to make a book truly discoverable can lead authors and publishers toward a world of pain. It’s not so much how do you find a needle in a haystack. It’s why would you even bother.

“Findability” is the kinder, gentler problem. How do you find a needle in a haystack? As it happens, the haystack has been indexed, and provided you don’t spell it kneedle, you should be in luck. (more…)

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