The Future Of Publishing Blog by Thad McIlroy

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May 31st, 2020

Google Tells Us How to Win at Search

The most vexing challenge in digital marketing for publishing is, without question, developing a strategy for Google search; how to be discovered on Google. It’s quite different from an Amazon discovery strategy. But it’s core to an author’s and a publisher’s overall strategy for metadata deployment. I’ll explain more as we proceed. This post considers…

August 10th, 2013

Google’s New “In-Depth Articles” Feature a Boon to Book and Periodical Publishers

Google just announced that they will reward the authors of the very best in-depth articles on popular search topics by highlighting the top three in page 1 search results. Google offers a range of sample topics in its announcement: censorship, Gloria Steinem, Lego, the NSA, the United Nations, and Taylor Swift. I’d bet that the criteria is…

July 11th, 2012

SEO and Metadata

I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…