Take Two Tablets Before Bed…and Fifty PCs

July 8, 2011

I suggest to publishers and the software vendors serving them that they take 25 PCs for every tablet they want to ingest because that will be the ratio of PCs in use around the world for each tablet (by December/2012).

All Things Digital today recharged the iPad hype engine with its article “Tablet of Choice for Android Users: The iPad.”

It’s designed to be a startling headline, and it only makes sense. (more…)

Tags: , , , , , ,

Customer Service and the Future of Publishing

February 7, 2011

Communication is as challenging as it ever was.

The exchange was prompted by a post on Dan Gillmor’s excellent journalism blog on Salon.com. When I saw Dan on the Mac version I did the requisite Google search for an answer and got the usual spam-filled and out-of-date search results.

Like David Pogue at the New York Times I’ve been using Dragon Naturally Speaking since before Nuance bought it (he wrote Mac OS X: The Missing Manual, Second Edition using Dragon on Windows). Unlike David Pogue, I could never get it to work satisfactorily. Until Version 11. It’s amazingly good. I’m 99% happy with it (the accuracy could always be better, but it is still miraculous). At the same time, I’m continuously besieged by my very-well-meaning Macintosh buddies to return to the Apple fold. I think they’re right, but after struggling with Dragon for a decade, I don’t want to step backwards. (Would the Windows version work just as well on a MacBook Air?).

Update, February 8, 2011:

Update, February 11, 2011:

After receiving today the comment from Gene Gable (below) it struck me as odd that I’ve not received a response from Nuance. The new rules of engagement for companies in this era of social media are to respond quickly to blogs, tweets, Facebook postings and comments about your products. Last September I posted a very minor complaint about the company on Amazon, and Peter Mahoney, SVP & GM, Dragon responded the same day. When I later commented on the product, ditto. It appears he still works there, so why doesn’t Nuance’s electronic press clipping service pick up on this post? (As you see above, it’s cross-linked to Dan Gillmore’s far-more-popular blog, so it shouldn’t be tough to find.)

My guess is it’s mainly because Google is now worthless for most product searches: it has been too thoroughly gamed by the SEO hordes. A Google search of blogs on “‘Dragon Naturally Speaking’ AND Nuance” produces just garbage and noise.

(When I Googled “too thoroughly gamed by the SEO hordes” to find an appropriate link, I found that search had been gamed as well, and most of the links were to “gaming”.)

Tags: , ,

Did Apple Screw Up?

July 8, 2010

I always follow the ZDNet blogs to keep up on certain segments of the future of publishing saga. ZDNet’s coverage of new hardware & software, top companies, e-readers, infrastructure and security issues is timely and excellent. Here’s the latest on the iPhone 4.

applevista1

“…the antenna problem on the iPhone 4 isn’t a software issue. It’s a design defect…either live with it or return it.”

UPDATE: July 12, 2010

Lab tests: Why Consumer Reports can’t Recommend the iPhone 4

“…Apple needs to come up with a permanent—and free—fix for the antenna problem before we can recommend the iPhone 4.”

Tags: , , ,

Apple vs. Adobe’s Flash

April 30, 2010

The big battle of the week has been brewing all year: Steve Jobs and Apple versus Adobe and its Flash technology (acquired when it bought Macromedia in 2005). We have seen a few skirmishes in the last months, but now it’s war. Earlier today Jobs posted a 1,700 word missive explaining in extensive detail why Apple does not and will not support Adobe Flash technology.

Under the mild-mannered heading “Thoughts on Flash,” Jobs began gently, recounting the “golden era”:

Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times.

jobsgeschkewarnock

Steve Jobs, Unidentified, Chuck Geschke and John Warnock “shortly after the launch of the LaserWriter.” (Photo appears on Adobe’s website; perhaps not for much longer.)

I was working in the industry in those happy days. Steve Jobs was at one point very close to Adobe’s founders, John Warnock and Chuck Geschke. Ah, but times have changed since then. Jobs continues:

Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.

Ouch!

flashiphone

I won’t repeat the technical arguments in Jobs’ essay – they’re easy enough to follow in the original. I’ll jump instead to the conclusions, which Dale Carnegie (“How to Win Friends and Influence People”) would not approve of:

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games. New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

A Google search on “Steve Jobs on Flash” brings up 97 million+ references, so if you limit the search to the past week, you narrow it to 60 million+ references, or a mere 587 actual entries. (I still don’t understand why Google doesn’t just say 587, when on the last page of the search I find “Results 581 – 587 of about 60,500,000 for Steve Jobs on Flash.” Why bother with the 60,500,000? What does that tell me? I’m sure the answer lurks out there somewhere.)

I digress: my point is that there is no shortage of commentary available regarding the controversy, and surprise: some side with Apple, some with Adobe.

My favorite is by Mister Jalopy at the site Hooptyrides. While categorizing Jobs’ argument as “well-reasoned,” he notes that…

…a big chunk of his criticism could be equally applied to Apple’s own policies. For kicks I did some search and replacing:
       – Replace Adobe with Apple
       – Replace Flash with closed, as a catchall for Apple’s myriad of closed technology
Of course, Job’s statement is very specific to Flash technology so the search and replace is not seamless, but it does create some funny paragraphs.

Before:

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

After:

Apple’s closed products are 100% proprietary. They are only available from Apple, and Apple has sole authority as to their future enhancement, pricing, etc. While Apple’s closed products are widely available, this does not mean they are open, since they are controlled entirely by Apple and available only from Apple. By almost any definition, closed is a closed system.

I like that last sentence. Wish I came up with it.

Apple holds the upper hand in this contest – historically mere user discontent does not often change Apple’s strategies. Adobe has a lot riding on Flash and great plans for its future. This includes earning more money by releasing new Flash-creation software. Adobe’s Creative Suite 5, by coincidence now shipping as of today, includes a new program, Adobe Flash Catalyst. Adobe recognizes that the complexity of the available software restricts Flash development. According to Adobe its existing tools for creating Flash files, Flash Professional and Flash Builder, suited (respectively) “creative pros working in multimedia” and developers. Flash Catalyst targets “interactivity novices.”

While Adobe offers a survey on its site pointing to the ”Worldwide Ubiquity of Adobe Flash Player by Version” the sad fact remains that the company makes no money from the free player. Adobe’s revenue source for Flash is software that creates and serves Flash files. Adobe reports Flash-related income as part of its “Platform segment” and in its SEC-filed financial statements for Q1, 2010, Adobe categorizes this segment as “an emerging market with high growth potential.” Yet it delivered only 5.4% of Adobe’s revenue in the quarter. As other segments of Adobe’s business mature (aka stop growing quickly) a lot more is riding on pulling revenue from Flash.

I’m counting all the early skirmishes as a single round: stay tuned for Round 3.

Tags: , , , , , ,

Money-Saving Tips: Probably not a Series

April 8, 2010

While researching the preceding blog entry I stumbled on this money-saving tip for the millions of users of desktop printers. Tracking down the source took some detective work.

The news originated on the Printer.com blog. Then Diane Blohowiak, coordinator of information-technology user support at the University of Wisconsin-Green Bay, began testing Printer.com’s claim. Wisconsin Public Radio interviewed Blohowiak, and the Associated Press circulated a short account of the interview on March 25th this year. Associated Press reporter Dinesh Ramde kept after the story and on April 6th this week reported that Blohowiak now expects the university to save 5-10% of it’s $100,000/year budget for ink and toner cartridges. According to a Google search roughly 400 newspapers reprinted Ramde’s thorough reporting since April 6th.

saveprintingcostsSource: Printer.com

The detail would sound like mumbo jumbo to anyone not involved in desktop printing, but here’s the scoop. For test purposes Printer.com chose Arial. As shown in the chart above, if you switch to Century Gothic, printing costs would drop by 31%. Printer.com calculates that an individual could save a whole $20/year; a small business perhaps $80 a year. Diane Blohowiak has calculated that a major educational institution can save a whole lot more.

On the other hand, if you, your staff or students suddenly fall in love with Franklin Gothic Medium, costs could rise by a full 11% over Arial.

Ah I can hear you thinking: what’s the catch? Alas there are two. As reported in the second AP account, renowned type expert Allan Haley, director of Words & Letters at Monotype Imaging, points out that Century Gothic was designed for titles and headlines, not for full text documents. He still recommends Times New Roman or Arial for their readability.

Problem two is even more perplexing. The design of most letters in Century Gothic, because it’s a headline font, are broader than text fonts, and the same number of letters are going to use more paper when printed with this face. None of the reports state how much more paper.

Instead I’ll point out a third problem expanding Haley’s statement above. Century Gothic is a sans serif font. There are a minority of book designers who would use a sans serif font for long text documents (except for unique design challenges). It’s simply more difficult to read in smaller sizes for extended periods than serif fonts. (No one ever got fired for using Times Roman!)

Here’s an approximation of what the opening paragraph of The Wind in the Willows looks like set in 10 point Century Gothic:

witwillows80ps

Tiring. But go back to the chart. Times Roman offers a 29% savings over Arial, a mere 2% less than the problematic Century Gothic. Problem solved.

And now the punch line. Printer.com published its original research results on April 13th, 2009! The firm’s headquarters is in The Netherlands and so the data didn’t filter to the U.S. press until it could find a homegrown spin. The direct result: lots of ink and toner unnecessarily wasted in the past year while we avoided the challenge of reading long laser-printed reports set in Century Gothic.

Tags: , , , , , , ,