The Future Of Publishing Blog by Thad McIlroy

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April 27th, 2010

Google and Branding

A very interesting article on corporate branding by Al Ries from AdAge, spotted by Bob Sacks today, points to a factoid that took me by surprise. I think most of us see Google as still an unstoppable tech monster that will continue to devour all competitors. Apparently not: Here are year-over-previous-year revenue growth rates for…

April 20th, 2010

Spawn of the Devil

While reading YAP (Yet Another Piece) on what magazines must do to survive the changes in digital technology, radically titled “Magazines Require Innovation, Experiments in Digital and Print” (no, really?), I did manage to get a chuckle out of the accompanying online reader poll (scroll to the end of the article). The question asked is…

March 7th, 2010

The First Study of Magazines and their Web Sites

Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they…

February 20th, 2010

The Future of Interactive Marketing

If you’re at all like me, you find yourself very pleasantly surprised when you download a whitepaper, research report or promo brochure from the website of a for-profit organization and it actually has content worth thinking about and passing along to others. I’ve been remissing in failing to blog about teamDigital’s very fine “PROMOTIONS 2.0: The…