Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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The Wall Street Journal Gets it Wrong on Mobile vs Desktop

May 27, 2015

A May 26 Wall Street Journal article is headlined “Mobile Isn’t Killing the Desktop Internet.” With such an inflammatory title it’s of course one of the top trending stories. (more…)

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What’s Worse Than Sock Puppet Book Reviews?

September 3, 2012

The ongoing scandal of phony book reviews on Amazon now has a name, Sock Puppets. Perfect! (more…)

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Airbnb and the Comfort of Strangers

July 31, 2011

“Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of it.”
— Cesare Pavese, quoted in The Comfort of Strangers by Ian McEwan

The moral of my Airbnb saga is simple: this company is still using training wheels while it’s being funded like a mature adult. (more…)

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Hulu and the Future of Publishing

July 29, 2011

The difficulties facing online TV website Hulu are a mirror to the challenges facing all publishers as we move toward the future.

Brian Stelter held up that mirror in an excellent article in last weekend’s New York Times. It’s the best piece I’ve read this year examining the future of publishing.

Anyone familiar with this site understands that I see television as a publishing medium, as I do music, movies and magazines. (more…)

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