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Archive for category: Newspapers


The Ad Agency of the Future will be a Marketing Solutions Company

Thursday, November 19, 2009

An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies.
Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new — [...]

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posted by Thad McIlroy at 9:50 PM Permalink | Read Comments: (No Comments) | Post Comment

Your Quote of the Day

Friday, November 13, 2009

This gem from this week’s The Economist:
“In the eyes of media executives, the internet is a malevolent vacuum-cleaner, sucking in one business after another.”

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posted by Thad McIlroy at 3:49 PM Permalink | Read Comments: (No Comments) | Post Comment

A Look at (Un)Employment in the Publishing Industries

Thursday, November 12, 2009

Dr. Joe Webb is one of the long-time leading economists focused on the printing industry. In his column today on WhatTheyThink? (membership may be required) he looks at the employment drop in the printing industry, but offers a charts the reveals comparisons to other publishing sectors.

Only newspapers and direct mail advertising are dropping staff faster than [...]

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posted by Thad McIlroy at 3:12 PM Permalink | Read Comments: (No Comments) | Post Comment

The Top Ten Blogs on the Future of Books, Media and Publishing

Thursday, October 29, 2009

Eoin Purcell has an excellent blog on publishing, and one of his very useful entries is called “The Top Ten Blogs on the future of books, media and publishing.” Though it’s going on three years old, all are still active and valuable.
I list a selection of my favorites here: http://thefutureofpublishing.com/pages/Friends.html
I’ll keep adding to it: there’s [...]

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posted by Thad McIlroy at 6:10 PM Permalink | Read Comments: (No Comments) | Post Comment

Back from the Brink — Newspapers Stop Their Slide

Thursday, August 20, 2009

I would imagine that the title of this blog entry will strike you as about as contradictory a title to yesterday’s entry as would be possible. But it’s pulled from the précis (registration required) of a new report from Borrell Associates, which has a strong reputation analysing all thngs Web. I thought I would rebalance [...]

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posted by Thad McIlroy at 7:44 PM Permalink | Read Comments: (No Comments) | Post Comment

Printing from Periodicals Can Now Add Revenue Opportunities

Thursday, August 20, 2009

Printing an article this afternoon from Canada’s The Globe and Mail, I encountered an unexpected print dialog box that I thought was pretty nifty.

Instead of just offering the standard print dialog box from the OS, and printing a copy to paper or PDF, suddenly there are additional options which may be handy for you, and [...]

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posted by Thad McIlroy at 5:45 PM Permalink | Read Comments: (3 Comments) | Post Comment

Newspaper Industry Ad Revenue at 1965 Levels

Wednesday, August 19, 2009

I think the big news today is from a blog entry of this title on the Columbia Journalism Review website (courtesy Bob Sacks). Gosh isn’t it great when a smart person really delves into the numbers to pull out the true story?
As Ryan Chittum explains:
So I went back through the Newspaper Association of America’s data [...]

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posted by Thad McIlroy at 11:59 PM Permalink | Read Comments: (No Comments) | Post Comment

The Return of “Pay for Play” and “Checkbook Journalism”

Tuesday, July 14, 2009

We’ve seen it all before in the long-forgotten days of print journalism. One minute you’re reading a story about a great new restaurant in a newspaper or city magazine and then you turn the page and, oh-my-gosh, there’s an advertisement from the very same restaurant. What a coincidence! Publishers have struggled with paid “journalism” since [...]

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posted by Thad McIlroy at 9:42 PM Permalink | Read Comments: (No Comments) | Post Comment

An Upside from Google for Publishers?

Friday, June 26, 2009

While researching my previous blog entry, I found another very interesting piece on the U.K. Guardian’s excellent site, more specifically the OrganGrinderBlog, which focuses on digital media. A May 6th entry, covering the FIPP World Magazine Congress, reports on a presentation by Matt Brittin, Google’s UK director. Apparently Google has shared U.S. $5B with publishers [...]

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posted by Thad McIlroy at 3:29 AM Permalink | Read Comments: (No Comments) | Post Comment

Closing the Barn Door on Free Content (after the cattle have escaped)

Friday, June 26, 2009

I’m encountering an increasing volume of commentary on blogs and in news analysis that newspaper and other periodical publishers are now searching for a workable method to start charging for all the content they’ve been giving away for the past decade+. Content may wish to be free, but publishers are determinedly searching for handcuffs or [...]

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posted by Thad McIlroy at 2:11 AM Permalink | Read Comments: (No Comments) | Post Comment
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