Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they [...]
If you’re at all like me, you find yourself very pleasantly surprised when you download a whitepaper, research report or promo brochure from the website of a for-profit organization and it actually has content worth thinking about and passing along to others.
I’ve been remissing in failing to blog about teamDigital’s very fine “PROMOTIONS 2.0: The Future [...]
The Publishers Information Bureau has released its tally for 2009 (based on 250 members) and U.S. magazine ad sales were off by 18.1% last year while the total number of advertising pages dropped 25.6% compared to 2008. BusinessWeek points out that the revenue decrease is “more than twice as steep as a year earlier…The drop [...]
I’m getting excited because tomorrow Adobe is webcasting its 4th quarter and year-end results (it’s all public and you can register here), and, as expected, because the Omniture acquisition closed in the fourth quarter, we should get some initial insights into how the acquisition is progressing. There’s no question that these are VERY early days, [...]
I’ve been traveling the last 8 days or so and have not been blogging. I wanted to weigh in with SOMETHING, anything, to reassure those few who are concerned that I’ve not abandoned the battle. I’ve actually got a slew of topics to cover in the days ahead, but thought I’d start light.
For years Pantone, [...]
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies.
Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new — [...]
Dr. Joe Webb is one of the long-time leading economists focused on the printing industry. In his column today on WhatTheyThink? (membership may be required) he looks at the employment drop in the printing industry, but offers a charts the reveals comparisons to other publishing sectors.
Only newspapers and direct mail advertising are dropping staff faster than [...]
A very important report was officially released Wednesday by the Berkeley Center for Law & Technology (in conjunction with the Social Science Research Network (SSRN)). Titled “Americans Reject Tailored Advertising,” the report appears to change the rules of the online advertising game.
The report has five co-authors, led by the well-respected Joseph Turow of the Annenberg [...]
What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday.
I’ve received cooperation from all [...]
After my first glib reaction to the Adobe-Omniture deal, this past Friday it struck me that the proposed acquisition by Adobe deserves a lot more scrutiny.
So I’ve set myself the task to prepare a detailed in-depth report on the topic and publish it by next Monday.
I’ve collected all of the interesting articles and web posts [...]
