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Archive for category: Advertising


The Power of Targeted Advertising

Thursday, August 12, 2010
Category: Advertising, Privacy

Actual screen shots, guaranteed (a few elements compressed to reduce image size):

With cookies from Google:

After I deleted cookies:

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posted by Thad McIlroy at 12:36 AM Permalink | Read Comments: (No Comments) | Post Comment

Adobe Photoshop Day Cream

Tuesday, July 13, 2010

The secret of great models everywhere:

Source: Technosexual Monkeys
And it was used even before Photoshop was invented:

Source for image above and next image: Giopet’s Graphic Art blog (Italy)

A favorite of La Wanda Gastrica!
And of advertising agencies everywhere.

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posted by Thad McIlroy at 7:15 AM Permalink | Read Comments: (No Comments) | Post Comment

Apple vs. Adobe, Round 3

Saturday, May 1, 2010

Please read my previous post to catch up on the story thus far. Last Thursday Steve Jobs lobbed the big grenade with a major public attack on Adobe’s Flash. On Friday Adobe CEO Shantanu Narayan replied via a 15-minute video interview with Alan Murray at the Wall Street Journal. Shantanu is gracious and assured, even [...]

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posted by Thad McIlroy at 12:51 PM Permalink | Read Comments: (No Comments) | Post Comment

Google and Branding

Tuesday, April 27, 2010

A very interesting article on corporate branding by Al Ries from AdAge, spotted by Bob Sacks today, points to a factoid that took me by surprise. I think most of us see Google as still an unstoppable tech monster that will continue to devour all competitors. Apparently not:
Here are year-over-previous-year revenue growth rates for Google’s [...]

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posted by Thad McIlroy at 9:13 PM Permalink | Read Comments: (No Comments) | Post Comment

Spawn of the Devil

Tuesday, April 20, 2010

While reading YAP (Yet Another Piece) on what magazines must do to survive the changes in digital technology, radically titled “Magazines Require Innovation, Experiments in Digital and Print” (no, really?), I did manage to get a chuckle out of the accompanying online reader poll (scroll to the end of the article).
The question asked is “What [...]

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posted by Thad McIlroy at 5:46 PM Permalink | Read Comments: (No Comments) | Post Comment

The First Study of Magazines and their Web Sites

Sunday, March 7, 2010

Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they [...]

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posted by Thad McIlroy at 10:55 PM Permalink | Read Comments: (No Comments) | Post Comment

The Future of Interactive Marketing

Saturday, February 20, 2010

If you’re at all like me, you find yourself very pleasantly surprised when you download a whitepaper, research report or promo brochure from the website of a for-profit organization and it actually has content worth thinking about and passing along to others.
I’ve been remissing in failing to blog about teamDigital’s very fine “PROMOTIONS 2.0: The Future [...]

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posted by Thad McIlroy at 9:44 PM Permalink | Read Comments: (4 Comments) | Post Comment

U.S. Magazine Ad Sales Drop Widened in 2009

Saturday, January 16, 2010

The Publishers Information Bureau has released its tally for 2009 (based on 250 members) and U.S. magazine ad sales were off by 18.1% last year while the total number of advertising pages dropped 25.6% compared to 2008. BusinessWeek points out that the revenue decrease is “more than twice as steep as a year earlier…The drop [...]

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posted by Thad McIlroy at 8:59 PM Permalink | Read Comments: (No Comments) | Post Comment

Getting Ready for Adobe’s Big Update on Omniture

Monday, December 14, 2009

I’m getting excited because tomorrow Adobe is webcasting its 4th quarter and year-end results (it’s all public and you can register here), and, as expected, because the Omniture acquisition closed in the fourth quarter, we should get some initial insights into how the acquisition is progressing. There’s no question that these are VERY early days, [...]

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posted by Thad McIlroy at 10:42 PM Permalink | Read Comments: (No Comments) | Post Comment

Color of the Year for 2010: Turquoise!

Sunday, December 13, 2009

I’ve been traveling the last 8 days or so and have not been blogging. I wanted to weigh in with SOMETHING, anything, to reassure those few who are concerned that I’ve not abandoned the battle. I’ve actually got a slew of topics to cover in the days ahead, but thought I’d start light.
For years Pantone, [...]

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posted by Thad McIlroy at 11:38 PM Permalink | Read Comments: (No Comments) | Post Comment
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