Thad McIlroy - The Future of Publishing

While blogging the previous post on the decline in ad spending in the first half of 2009, I found a story that struck me as even more depressing.

The interesting aspect for the future of publishing is that “watching video on the Internet averaged 3 hours and 11 minutes among viewers 2 plus, while mobile viewing was at 3 hours and 15 minutes.”

The depressing fact for all is that “U.S. TV viewing is at another all-time high — some 141 hours per month.” Shall I divide that by 40, the standard number of hours in a working week. American are watching three and-a-half working weeks of television in a month that contains, on average, 4.35 working weeks.

I’m sure it is mostly educational programming.

Say no more.