Failed Experiments in the Future of Publishing: An Ongoing Series
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HarperCollins Publishers, one of the largest English-language publishers with sales over $1 billion, is owned by Rupert Murdoch’s News Corporation. Last fall it launched authonomy, ostensibly a sort of social networking site, where authors could submit 10,000 words or more from an unpublished book (or self-published) and the devoted and literate members of the authonomy community could read this stuff, and comment on it, and rate it. HarperCollins editors would keep an eye out for which submissions seemed to be getting the best member response, and decide whether to make a publishing offer to the author. Today marks the publication of the very first book to result from the experiment. According to a release I received from authonomy the book is called The Reaper, and written by Steven Dunne. It is described on the web site as a “combination of Silence of the Lambs and The Poet set in Derby. A long dormant serial killer strikes again and the hunt is on.” Apparently the book “was picked up by HC late last year,” so with the speed typical of traditional publishing houses, in took seven or eight months to get it into print. Well, I for one don’t think it worth the wait, nor a strong indication of authonomy’s promise. The first chapter is available to read on the site, and I offer this modest selection from the prologue:
Well, there you have it (or the first part of it). I doubt it makes you want to read on. Perhaps it was the sentence, “From the gasps of fog a figure emerged as though exhaled from the bowels of the earth” that put you off? Or was it the Nike product placement in the second paragraph? The repulsive description of spittle in the fourth? Or the obscenity in the sixth? Some commentators are more impressed by HarperCollins’ authonomy effort than I am. I conclude this entry by noting that like most large publishers today, HarperCollins no longer accepts unsolicited manuscripts directly. The famed “slush pile” of yore is not to be found there. What is to be found is a web site where the unpaid public are given the chance to read through the slush for HarperCollins, and the company can pray that a few bestsellers emerge. The one aspect that would qualify as social networking is that all of the folks who voted for chapter one of The Reaper are strong prospects to purchase the finished book, and feeling a certain ownership of the process whereby it was published, will read it with more generosity than I can summon, and quite possibly recommend it to their friends. I’ll be continuing to follow the experiment. |




I think it’s a little crafty, using crowd-sourcing to do a job that they usually have paid staff to do. Though obviously this method is yielding somewhat dubious results. Is this the wisdom of the crowds? I’m not convinced that having a large number of the general public (if the demographic could be called that) voting on manuscripts will yield the same quality results as when a manuscript is selected by a few, well-trained people. But obviously if they can make it work, then there’s cost savings (and web 2.0!) to be had.
The bigger problem to me is that in a day when *anybody* can publish anything they want (c.f. Lulu.com), then the real value of a traditional publisher is that they’ve presumably separated the wheat from the chaff and vetted the quality of what they’re putting their name to.
So why on earth would they want to sully their brand by publishing the chaff?