The Future of Content Discovery for Books and Movies

January 9, 2018

Over the holidays I received an inquiry from a journalist about book buying, was it more impulsive or planned. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than most would expect. We want to think that shoppers are rational animals, particularly when it comes to high-brow purchases. Don’t they think carefully before they buy a book? (more…)

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