Bundling, Unbundling and Ebook Subscription Services

August 5, 2014

How to Succeed in Business by Bundling – and Unbundling is a thought-provoking interview with Marc Andreessen and Jim Barksdale online at the Harvard Business Review. Marc Andreessen was the co-founder of Netscape. Jim Barksdale is a veteran of IBM, FedEx and AT&T Wireless “brought on a few months after Netscape’s founding to provide adult supervision as its CEO.” Both are now tech company VC investors. Barksdale, in his early 70s, is one of those rare executives whose advice reflects a depth of experience, much longed for in this age of the “serial entrepreneur.” (more…)

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