Pomegranate Juice and Publishing Standards

April 26, 2014

My favorite news story last week concerns a lawsuit that has somehow reached the U.S. Supreme Court on the issue of how much pomegranate juice needs to be in a bottle before you can call it “pomegranate juice.”

Remarkably, Coca-Cola, through its Minute Maid brand, sells a juice called “Pomegranate Blueberry” which contains just 0.3 percent pomegranate juice and 0.2 percent blueberry juice. The rest is apple and grape juice and dark purple dye. Pom Wonderful, which in 2002 launched the current craze for pomegranate juice, and sells a product that’s 100% pomegranate juice, is understandably upset by Coca-Cola’s claims. (more…)

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